Turn traffic into lasting customer relationships

The right aviation brand programme can help your FBO increase visibility, attract new customers, strengthen loyalty, and compete more effectively in your market.

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Build a stronger position in your market

Connect your FBO to brand programmes designed to increase visibility, strengthen customer loyalty, and support long-term growth

The World Fuel FBO Network offers two fuel brand options: World Fuel and Phillips 66® Aviation.

The World Fuel brand programme provides the foundation, connecting FBOs to the broader World Fuel aviation ecosystem through fuel supply, payment solutions, rewards programmes, marketing support, and operational resources that help drive customer engagement and repeat business.

Phillips 66® Aviation combines a recognised US aviation fuel brand with loyalty programmes, payment solutions, marketing opportunities, and customer engagement benefits designed specifically for FBOs.

For locations focused on elevating the customer experience, Air Elite® by World Fuel can be added to either fuel brand. Air Elite is the global network of FBOs and aviation handlers curated for elite service. The designation identifies locations that are committed to creating an exceptional customer experience while benefiting from the strength of the World Fuel network.

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How network participation can strengthen your FBO

Bring greater visibility to your location among operators, flight departments, and crews across the aviation network.

Create a more connected customer experience through fuel, payment, loyalty, and aviation services.

Encourage repeat business through customer rewards and engagement programmes.
Differentiate your location through recognised brands and service-focused programmes.
Support operational consistency through training, technical resources, quality assurance, and responsive assistance.
Build stronger customer relationships that help drive long-term growth.

World Fuel FBO Network

Choose the aviation brand programme that fits your market

Compare how each option can support your customers, operation, and growth priorities.

World Fuel brand combines branded jet fuel supply with resources that help participating FBOs compete for aviation traffic and serve customers consistently. FBOs can access 24/7 assistance and local expertise, while quality-control resources support reliable fuel operations. Marketing, payment processing, and connected aviation services extend the offer beyond fuel supply.

Phillips 66® Aviation offers a recognised US aviation fuel brand supported by the Phillips 66® Aviation Wings™ Card, WingPoints® Rewards, cooperative advertising opportunities, and additional customer engagement programmes.

For locations seeking to further differentiate their customer experience, Air Elite® by World Fuel can be added to either fuel brand. Air Elite is the global network of FBOs and handlers curated for elite service, bringing together locations committed to exceptional customer experiences and service excellence.

Commercial and operational support

Support the experience behind every arrival and departure

Use commercial and operational resources to reinforce visibility, convenience, and consistent service.

Customer loyalty is built through every interaction with your FBO. World Fuel programmes are designed to support the visible and operational elements that shape that experience. Depending on the programme, World Fuel branding, co-branded marketing, cooperative advertising, and sales support can strengthen your market presence. Loyalty programmes, contract fuel access, and credit card processing can make the location easier for customers to use.

Behind the customer experience, 24/7 assistance, dedicated local experts, quality assurance, FBO software, and online training support day-to-day execution. Additional options may address equipment, infrastructure, or capital needs through equipment procurement, refuellers, fuel-farm and installation support, structured financing, and liability insurance. NATA Safety 1st Professional Line Service Training and IS-BAH certification assistance may also be available

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See where the FBO brand programme can make a difference

Evaluate how network participation can support customer demand, repeat business, and consistent execution at your location.

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Bring more operators to your ramp Give customers reasons to return Make every visit more valuable Connect participation to growth

Programmes, tools, and connected services

Explore how Air Elite helps participating FBOs and handlers differentiate their location through a global network curated for elite service and connected to the broader World Fuel aviation network.

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Help customers use an aviation payment programme accepted across a global network of participating merchants.

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Give customers another reason to choose your location by connecting purchases with World Fuel Contract and AVCARD with World Fuel Rewards.

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Explore the fuel supply, logistics, technical services, equipment, and operational support available to airports and FBOs.

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Aviation brand programme FAQs

Review the programme structure, availability, support, and commercial considerations relevant to your location.

Which brand programmes are available?

The World Fuel FBO Network offers two fuel brand options: World Fuel and Phillips 66® Aviation. World Fuel connects participating locations to the broader World Fuel aviation ecosystem through fuel supply, payment solutions, rewards programmes, marketing support, and operational resources.

Phillips 66® Aviation combines a recognised US aviation fuel brand with loyalty programmes, payment solutions, and marketing benefits designed for airports and FBOs.

Locations operating under either fuel brand may also add Air Elite® by World Fuel, the global network of FBOs and handlers curated for elite service.

What is Air Elite by World Fuel?

The Air Elite® by World Fuel network connects FBOs and handlers committed to delivering exceptional customer experiences while providing access to the broader World Fuel aviation ecosystem. Air Elite helps participating locations strengthen visibility, differentiate their service offering, and build stronger relationships with operators, flight departments, crews, and passengers.

Is Phillips 66 Aviation available globally?

No. The Phillips 66® Aviation Brand Programme is available only in the United States. Availability for World Fuel Brand programme, Air Elite, and associated services varies by location.

How can a brand programme support fuel volume?

Brand visibility can help more operators recognise a participating location. Marketing support, payment acceptance, rewards programmes, and network access can then give customers practical reasons to choose the FBO again.

What support is included with an aviation brand programme?

Support varies by programme and location. Branded fuel supply may be combined with marketing, payment processing, loyalty programmes, technical services, training, quality assurance, equipment options, and 24/7 assistance. Confirm which services are included and which require separate contracts during programme evaluation.

What should an FBO consider before enrolling?

Consider how each programme fits your market, customer base, operating model, commercial objectives, brand requirements, and implementation needs. Available support and programme geography should also be confirmed before enrolment.

Discuss how network participation can support your FBO

Tell us about your market, customer base, fuel operation, and growth priorities. Our team can help you compare World Fuel Brand, Air Elite® by World Fuel, and Phillips 66 Aviation based on programme availability, commercial fit, and implementation requirements.

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