Retail fuel solutions
Retail fuel supply made simple. Your growth. Our expertise.
Reliable gasoline and diesel supply and expert support help your store run smoothly. World Fuel combines flexible fuel retail solutions with the transportation, tools, and operating support independent owners need to manage today and grow.
We support the business behind the fuel
Fuel affects more than the forecourt. Reliable gasoline and diesel supply, responsive support, and the right operating model can help protect fuel sales, support store traffic, and reduce pressure on margins, cash flow, and your team.
With more than 40 years in the industry, World Fuel supports independent operators and growing retail networks with fuel programs built around how they run their business. Choose from branded and unbranded supply, commission-based revenue share programs, lease-and-operate arrangements, and wholesale fuel supply. You can also access diverse transportation options, back-office support, myWorld, competitive credit card processing, and value-added programs.
We help you choose the fuel structure and supporting services that fit your priorities today and can adapt as your business grows.
Solve the fuel challenges affecting your retail business
Choose the issue that matters most to your operation and see how World Fuel can support both the fuel decision and the business behind it.
Understand the full economics behind each gallon.
Gasoline and diesel cost is only one part of profitability. Inventory ownership, pricing control, credit card fees, rebates, working capital, and brand requirements can also affect your returns.
World Fuel offers commercial models ranging from operator-owned fuel supply to arrangements in which we own and manage the fuel inventory. This allows you to compare greater control and margin opportunity with more predictable earnings or reduced fuel responsibility.
Keep fuel available and customers moving through the site.
World Fuel combines deep gasoline and diesel supply strength, expansive terminal access, robust transportation options, tank monitoring, and delivery coordination to support dependable retail fuel supply. Reliability you can count on, locally and nationally.
Decide how much capital you want tied up in fuel inventory.
Under a traditional branded or unbranded fuel contract agreement, you own the fuel and retain retail pricing control. Under revenue share and lease-and-operate models, World Fuel owns the fuel inventory.
Choosing between these structures depends on whether your priority is direct pricing control, predictable commission income, reduced inventory investment, or less involvement in fuel operations.
Reduce the work required to manage daily fuel activity.
Fuel ordering, inventory checks, invoice access, delivery coordination, and issue resolution can consume time that independent operators need for the rest of the business.
Depending on the selected program, World Fuel can provide tank monitoring, online ordering and invoice access through the myWorld portal, back-office support, convenience store guidance, a dedicated account representative, and 24/7/365 business support.
Choose a model that can adapt with your business.
The right business structure can change as you add locations, convert a site, rebuild a store, or shift more attention toward retail performance.
World Fuel supports operators who are new to the industry, rebuilding or converting a site, managing an established store, or expanding across multiple locations. Our experienced C-Store team applies practical knowledge from site conversions, site redesign, and new-to-industry projects while helping align fuel supply, branding, inventory ownership, site investment, and operating responsibility.
How World Fuel supports your retail and C-store operations
- Choose a fuel structure aligned with your business priorities.
- Support reliable gasoline and diesel supply through terminal access, transportation options, monitoring, and delivery coordination.
- Simplify routine fuel work through myWorld, back-office support, and a dedicated account representative.
- Access competitive credit card processing and available value-added programs.
- Apply our industry experience when entering the industry, converting a site, redesigning a location, or planning growth.
- Get responsive 24/7/365 support when your business needs help.
Choose the retail fuel model that fits your business
Branded and unbranded contract retail fuel solutions
Own the fuel, set the retail price, and maintain direct control over fuel operations. World Fuel provides access to more than 20 major oil brands as well as unbranded gasoline and diesel supply, allowing you to select the brand strategy and commercial structure that work for your location.
Revenue share model
Move fuel inventory ownership and pricing responsibility to World Fuel while earning under an agreed commission structure.
Available commission programs can use a fixed cents-per-gallon payment or a defined margin split. The specific structure, fuel offer, investment level, credit card fee arrangement, and agreement term depend on the fuel program.
Lease and operate model
Reduce your direct involvement in retail fuel operations while continuing to operate the convenience store.
Under the lease-and-operate arrangement described in the supplied retail collateral, World Fuel owns the fuel inventory and controls retail fuel pricing. The operator can then focus on store operations, subject to the agreed lease and operating terms.
Wholesale fuel supply solutions
Purchase unbranded fuel through a conventional supply arrangement while retaining inventory ownership and operating control.
Wholesale options can support retailers seeking direct fuel supply, established commercial terms, and access to World Fuel diverse supply and robust transportation capabilities.
Tools and services that support your retail operation
World Fuel extends beyond supply with tools and services that can simplify fuel management, improve visibility, and support the day-to-day business behind the forecourt.
myWorld customer portal
View and manage fuel orders, invoices, and available account information through a secure online portal.
Tank monitoring
Maintain visibility into gasoline and diesel levels and support replenishment planning to reduce runout risk.
Credit card processing and value-added programs
Access competitive credit card processing and available technology programs, including Upside and CSympl, to support store performance and cash flow.
Retail fuel solutions FAQs
Branded fuel can provide access to a recognized consumer brand, brand-specific programs, image support, and potential site-investment resources. Unbranded fuel allows the operator to maintain an independent site identity.
The appropriate model depends on the location, local market, commercial terms, and your wider retail strategy.
Under branded or unbranded contract supply, the operator owns the fuel and sets the retail price.
Under a revenue share model, World Fuel owns and manages the inventory and sets the retail price. The operator earns either an agreed fixed commission per gallon or a defined share of the fuel margin, depending on the approved program.
World Fuel supports independent operators and growing retail portfolios. The appropriate model depends on the geography, fuel volume, brand strategy, operating requirements, and level of consistency required across the locations.
Eligible customers can use the myWorld portal to view and manage fuel orders, invoices, and available account information. The specific functionality available depends on the customer account and services provided.
Retail fuel insights for your business
Follow developments affecting retail gasoline and diesel supply, commercial models, operational efficiency, and convenience store performance.
Article | April 01, 2026
Four proven strategies to control fuel costs this year
Article | November 10, 2025
Winter fuel readiness 2025: How to protect your fuel operations from cold weather risksFuel supply made simple. Growth supported by expertise.
Independent operators often need more than a fuel supplier. World Fuel brings more than 40 years of experience and a C-Store team that understands site conversions, redesigns, new-to-industry projects, and the operating decisions behind a retail fuel business.
We support more than 3,000 C-Stores and deliver 4.4 million gallons to C-Stores each day. Operators can choose from more than 20 major oil brands, unbranded gasoline and diesel supply, and multiple inventory ownership models. Robust transportation options and tank monitoring support supply, while myWorld, back-office support, competitive credit card processing, value-added programs, and 24/7/365 support help manage the business behind it.
The value is having fuel supply, business support, and industry expertise working together. We help you choose an approach based on how you want to manage margin, cash flow, pricing, and fuel operations, then adapt that support as your business changes.
40 +
Years in business
3,000 +
C-Stores supported
4.4 M
Fuel gallons delivered daily to C-Stores
Ready to simplify fuel and grow your business?
Tell us how your locations operate, where you need support, and what growth means for your business. A World Fuel retail fuel specialist can help you evaluate the right fuel model and the services that can support it.