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Retail fuel solutions

Retail fuel supply made simple. Your growth. Our expertise.

We support the business behind the fuel

Solve the fuel challenges affecting your retail business

How World Fuel supports your retail and C-store operations

  • Choose a fuel structure aligned with your business priorities.
  • Support reliable gasoline and diesel supply through terminal access, transportation options, monitoring, and delivery coordination.
  • Simplify routine fuel work through myWorld, back-office support, and a dedicated account representative.
  • Access competitive credit card processing and available value-added programs.
  • Apply our industry experience when entering the industry, converting a site, redesigning a location, or planning growth.
  • Get responsive 24/7/365 support when your business needs help.

Choose the retail fuel model that fits your business

Branded and unbranded contract retail fuel solutions

Own the fuel, set the retail price, and maintain direct control over fuel operations. World Fuel provides access to more than 20 major oil brands as well as unbranded gasoline and diesel supply, allowing you to select the brand strategy and commercial structure that work for your location.

Revenue share model

Move fuel inventory ownership and pricing responsibility to World Fuel while earning under an agreed commission structure.

Available commission programs can use a fixed cents-per-gallon payment or a defined margin split. The specific structure, fuel offer, investment level, credit card fee arrangement, and agreement term depend on the fuel program.

Lease and operate model

Reduce your direct involvement in retail fuel operations while continuing to operate the convenience store.

Under the lease-and-operate arrangement described in the supplied retail collateral, World Fuel owns the fuel inventory and controls retail fuel pricing. The operator can then focus on store operations, subject to the agreed lease and operating terms.

Wholesale fuel supply solutions

Purchase unbranded fuel through a conventional supply arrangement while retaining inventory ownership and operating control.

Wholesale options can support retailers seeking direct fuel supply, established commercial terms, and access to World Fuel diverse supply and robust transportation capabilities.

Tools and services that support your retail operation

Retail fuel solutions FAQs

Branded fuel can provide access to a recognized consumer brand, brand-specific programs, image support, and potential site-investment resources. Unbranded fuel allows the operator to maintain an independent site identity.

The appropriate model depends on the location, local market, commercial terms, and your wider retail strategy.

Under branded or unbranded contract supply, the operator owns the fuel and sets the retail price.

Under a revenue share model, World Fuel owns and manages the inventory and sets the retail price. The operator earns either an agreed fixed commission per gallon or a defined share of the fuel margin, depending on the approved program.

World Fuel supports independent operators and growing retail portfolios. The appropriate model depends on the geography, fuel volume, brand strategy, operating requirements, and level of consistency required across the locations.

Eligible customers can use the myWorld portal to view and manage fuel orders, invoices, and available account information. The specific functionality available depends on the customer account and services provided.

Retail fuel insights for your business

Fuel supply made simple. Growth supported by expertise.

40 +

Years in business

3,000 +

C-Stores supported

4.4 M

Fuel gallons delivered daily to C-Stores

Ready to simplify fuel and grow your business?

Tell us how your locations operate, where you need support, and what growth means for your business. A World Fuel retail fuel specialist can help you evaluate the right fuel model and the services that can support it.